Vrinda Normand went from stressed-out journalist to thriving entrepreneur and rediscovered her passion for life. She helps entrepreneurs find the perfect words to attract the ideal clients and weave them into an online marketing system that brings ideal clients 24/7. Heres my personal takeaway from her call as part of the 3-day how to sellto women series
Get clear on who you are writing your marketing for.
If you try to market to everyone, you will struggle to get anyone. Hone in on a single ideal client who you want to attract. This creates an intimate close personal connection
Who is she specifically? I often say that my skills and knowledge is completely transferable but I choose to work with work at home mums because I am passionate about work at home mums just like you.
- What is she struggling with?
- What worries her?
- How can you help?
- What would your solution do to enhance her life?
When you know who you are marketing to and exactly what solution you are marketing to them; you can take your marketing to the right places, right in front of the and convey the message that they want to hear.
Kill the hype!
Don’t exaggerate with vague messages. Know your message believe your message and make it irrisistable.Your customer is a person not just a number, if your customers are important to you then show it. I know they are because you ain’t got nothing without them!
What is stopping them from saying yes.
When a customer buys your product or service they allow themself to believe that they are worth it and make a commitment to their wants and needs
Ask your clients how commited they are to their vision, this is their limiting belief that holds them back. Even before they know what it is holding them back from! This is the barrier between them and their dreams and it is your job to aid them in overcoming this barrier and solving the problems to their goals.