Entrepreneurial women often face more challenging decisions than males when it comes to business growth vs family life. Whichever course of action they choose to take comes under close scrutiny as they are expected to ‘do what’s right’. This is regardless of the fact the society we live in isn’t even sure what ‘right’ is.

I’m sure you’ve heard of the working mum who ‘isn’t there for her children’, the ‘lazy’ stay at home mum and the work-at-home mum who is running a ‘hobby business’. There may be a few out there but the majority of mothers are simply making the choice that is best for them and their situation.

Therein lies one of the biggest issues that face female entrepreneurs; family or no family. Society places certain expectations of how they should live their lives, the roles they take and our expected pathway to what they believe to be success.

Society places a lot of pressure and expectations

Even as independent women full of aspiration and determined to succeed; the views of society impact their businesses.  Many find themselves in constant conflict between breaking the mould and living their life their way and conforming to what is ‘acceptable’. After all, they are women who aspire to more.

Society says work harder, work longer, get a mortgage, start a pension, have a family. Oh, and ‘start a business but don’t forget most fail’.

£55,514 was the average household debt (including mortgages) in May [2012] UK Personal Debt

It’s time to say ‘Hey society, your system doesn’t work. We’re out to change it’.

No it’s not about joining the 99% and go marching, protesting, complaining. It’s about implementing positive action to move things forward into the future. It’s time to carve a new path, master the social world and harness the power of the world wide web to deliver value to a large, eager audience.

 ’Your income is directly related to the value you provide to others, as perceived by the individuals that come into contact with you’ – Lianne-carla Savage

The good news for entrepreneurial women is, they already have everything that they need in order to do this. Learning more is an aid to further development as they have a lifetime of knowledge and experience to draw from. The key is drawing from that knowledge to create value and a leveraged business model so that they can deliver that value and enhance the lives of many people effortlessly.

 

 

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A few articles I came across about juggling business/career and family: