It is impossible to escape the news surrounding the shocking state of the economy. We are bombarded by headlines of higher unemployment, rising cost of living, working families losing assistance and debt spiralling for the individual and the nation.
It is easy to see why many business owners are slashing prices to keep within their target markets budget. One enterprising mother has done exactly the opposite and taken her business from surviving to thriving. Let’s take a look back at how this small business is flourishing regardless of the nations’ economic turmoil.
Gorgeous Waist Training Corset
Sonya Kolodziejska, owner of The Burgandy Boudoir and mother of two made the big decision not to return to work in finance after her second child was born and chose to her own business.
‘Z and M were just 23 months and 9 months. Nursery fee’s for two little ones would have cost something in the region of £2200 per month.’
Launching just last year, the Burgandy Boudoir has grown a healthy customer base by harnessing the power of social media marketing a range of beautiful corsets and lingerie. The low overheads and wide reach and flexibility of online marketing made it an obvious choice.
‘It didn’t take me long to decide what I wanted to do, I have always adored lingerie.’
The real breakthrough for her business came after attending the Millionaire Bootcamp for women in late 2011. It was here that she met her business mentor Richelle Shaw and there’s been non-stop growth ever since.
I fell in love with this steam punk style corset straight away
One of the most critical factors in this growth has been her increased prices and consequential shift in her target market.
It has led to a complete overhaul of what the Burgandy Boudoir stands for. No longer is it quality corsets at affordable prices. It stands
for an investment in feeling fabulous, quality corsets, swift delivery and true customer service. Yes, prices are still affordable, but they are no longer at the forefront of her marketing. It’s all about the experience.
This wasn’t an easy thing to do Sonya had the same concerns many business owners have when they approach pricing.
‘My fabulous mentor decided i needed to raise my prices because I was underselling myself and it scared me..’
The Dawn Corset from The Burgandy Boudoirs popular plus-size range
Yes, there have been customers who may have purchased at the lower price who haven’t with the rise. Has this signalled the end for The Burgandy Boudoir? No! Quality products, excellent customer service and adjusting her target market to focus on those who are willing and able to purchase her products has ensured success.
The Burgandy Boudoir is set for continued growth through 2012 and beyond as Sonya launches her first recruitment drive for self-employed sales consultants.
This tale of entrepreneurship, success and brand new flexible working opportunities truly shines a light on that glimmer of hope we are all looking out for right now.
To find out more about The Burgandy Boudoir visit: http://www.theburgandyboudoir.com/
To join the discussion over on the fan page visit: https://www.facebook.com/pages/The-Burgandy-Boudoir/157585027617404
I love this article. I really like how her mentor was able to zero in on what exactly was needed. Scary to make changes I know. Great story.
Eva
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